Brand centric office for Sitel Group’s Beko team

Global customer experience company, Sitel Group, is enjoying an inspirational office environment following a recent refurbishment by Coulter Office Interiors. The facility is being operated on behalf of Beko, the UK’s number 1 best selling large home appliance brand*, and required Coulter to create an immersive Beko brand experience for Sitel’s call centre team.

Coulter revitalised the tired Stratford-upon-Avon site into a vibrant hub tailored to the teams’ needs, incorporating Beko products throughout to give agents hands-on access to a range of home appliances to strengthen their understanding when dealing with customer queries.

A key part of the design was optimising floor utilisation to support the team’s recent expansion. Coulter installed 100 modern white desks throughout the 4,900 sq ft area, with grey acoustic divider screens to enhance privacy. LED lighting was also paired with a minimalist colour scheme to mirror Beko’s bright, clean branding.

In addition to the main operational area, Coulter refurbished a separate meeting room, incorporating blue upholstered furniture in keeping with Beko’s corporate colours, a kitchen fully-equipped with Beko appliances, and a breakout area featuring a breakfast bar with smart charging pods and pendant lighting.

Commenting on the new office, Sitel’s Project and Facilities Manager for UK & Ireland, Ognjen Prlja, said:

“We have enjoyed a successful working relationship with Coulter for over five years, and this project was no exception. It was a challenging job with significant time constraints, but Coulter understood the brief completely and delivered the optimal solution.  The end result is a unique office space, which has increased employee satisfaction as well as Beko’s willingness to grow and engage the team.

“As always, we have been impressed with the excellent service and communication provided by Coulter and on the back of this, we have appointed them to redesign our Coventry-based site. We very much look forward to working with them in the future.”

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